“Dad” goes creative with posters


Unsatisfied with the cute but conventional posters above, the kids take their dads matters into their own hands.

For a movie that’s created in a  month, Where are we going? Dad the movie has really impressed with its advertising. Headed by eeMedia’s publicity director Wu Mengzhi (the lyricist for the theme) and N13 Visual Studios, the film has released a string of great posters and trailers. The character posters switch the kids and their dads, while the trailers include actual trailers (below), extras,  baby pink character trailers, and meticulously created concept trailers with forest and road trip themes.  They even got all the moms to sing a theme song with their kids!

 Advanced screenings have generally said it’s hilarious and cute and usual, although some derided the film’s moneymaking tactics. What do you think? Will it be a hit or a flop?


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“Where are we going? Dad” movie coming soon

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We have witnessed the growth of the kids as well as the parents in Season 1.

The first season of “Where are we going? Dad” will end on 27 December. The five fathers and their kids have left a deep impression on viewers because of their interesting and cute interactions when they carried out their missions. The movie version will give them a mission called the “Ultimate Challenge” where the five father-kid pair will head towards Guangzhou Changlong Safari Park to play with white tiger cubs, koalas, monkeys, and interact with other animals to test their limits. The director, Teng Huatao who filmed Love is Not Blind will join in this movie.

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Weibo Wednesday: Merry Christmas!

For those of you who celebrate it, Merry Christmas! For those of you who don’t… have Wang Leehom in a Santa costume.

王力宏: 糜鹿放假了,留了聖誕老公公一個人坐上往濟南的飛機!

The reindeer all went on vacation, living Santa Claus to sit on a plane to Ji’nan all by himself!

Some more silliness, but also a solemn farewell, behind the cut.

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“Where are we going? Dad” comes to an end

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Saving the world with costumes they wore on Happy Camp,  by SilentS

Hunan’s ” Where are we going? Dad 爸爸去哪儿” is approaching to an end. It has been a great success, receiving great reception in China. Many fathers, including China’s famous footballer Zheng Zhi, have volunteered to participate in Season 2.

Meanwhile, check out these cute pictures drawn by a fan, Shi Shi.

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Dad, everyone loves Shitou!

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“Psst, now that I’ve walked in on you changing twice, I won’t abandon you!”

The “macho man” that Tiantian looks up to, the boy who can beat Cindy at arm wrestling and running , the older brother who picks a worse house so that the younger kids won’t cry, Shitou (Guo Zirui) was unanimously voted everyone’s favorite by the other kids on the Yunnan trip of Where are we going? Dad . Soft-hearted and insecure himself, Shitou switches between strong, thoughtful, caring, and shy.
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