How Chinese TV is making its way to Sub-Saharan Africa

Liu Tao and Qiao Xin at an audience meeting of Ode to Joy in Tanzania

As Tencent is making its way to Thailand and iQiyi partners with Malaysia, another group of Chinese media firms have already settled in Africa. Since 2007, Beijing-based media company Star Times  has established itself in over 30 African countries with 26 million users. The company is also working with Chinese and African governments to provide tv access to underserved rural communities in twenty-five African countries.   The company offers two channels featuring Chinese dramas – SinoDrama and Star Times Kung Fu.  Star Times have has also held competitions to bring African acting talents to its Beijing Campus to translate and dub everything from Latin American telenovelas to Thai dramas into English, French, Portuguese, Swahili, Hausa, Zulu, Yoruba and Luganda.

Over the past month, the heads of Daylight Entertainment (Nirvana in Fire, Ode to Joy) and Linmon Entertainment (A Little Separation, Hunting) and the cast of Ode to Joy attended events in Uganda, Kenya, and Tanzania as a part of the Chinese-African audio-video exchange to discuss further collaboration between Chinese and African media companies.

Their visit follows the filming of the first Chinese drama made in collaboration with the Kenyan government last month, Wang Kai and Wang Ou’s upcoming crime thriller Hunting.

Hunting ‘s Kenyan special. The series is the first drama collaboration with the Kenyan government.
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