Most actors will agree that going to movies is a step down in their career. But even the most established, well-known actors will take on stage roles over movies because stage is an artform, a chance to really shine as a well-rounded actor, and receive some critical cred along the way.
Pu Cunxi and Gao Yuanyuan in Hamlet.
It can also be a way for younger up-and-coming stars to gain some any kind of credibility.
Zhang Xiaochen and Wei Chen in the stage version of idol drama Struggle or "Fen Dou"