Bai Baihe, Zhang Zifeng welcome the new year in Begin, Again

Begin, Again 亲爱的新年好 stars Bai Baihe (Go Away, Mr. Tumor!, A City Called Macau) as the heroine who begins to find herself and start a new life with the help of young room-mate (Zhang Zifeng) and colleague-turned-love interest (Wei Daxun).

Directed by Peng Youlun (PhantaCity) and based off screenwriter Dingding Zhang’s novel Lonely in the City, the film is set for a Dec. 31st release.

“Quasimodo’s Gift” brings back the alien in Hua Chenyu

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Can we just talk about how much better the poster for this extended MV is than most album/film posters?

When a lonely alien stuck on Earth meets a depressed clown next door, an unlikely friendship forms.

For “martian” Hua Chenyu‘s latest album, Quasimodo’s Gift,   ee-Media went all out with a fantastical extended MV directed by the amazing Peng Youlun.  You can listen to Hua Chenyu album on iTunes and watch the microfilm/extended MV below:

N13 Studio combines visuals, music

At a time when most are using the default, eeMedia’s N13 Visual Studio dares to experiment with typography, and writes many of their own fonts.

Despite all their successes, Hunan TV once  lacked the visuals to back them up, resulting in lackluster MV’s and stages for great  talents. The entrance of the N13   Visual Studio, headed by the talented Peng Youlun, has made eeMedia at the frontiers of staging effects and MV qualities in China.   

Among Peng Youlun’s more colorful MV’s, such as Su Miaoling’s Time Portrait below , she tend to use a lot of filters(?) to blur the colors a bit.  Similar techniques are used in Zhang Jie’s First Lady.

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“Why do we sing?” promo by Peng Youlun

Why do we fly?
Because dreams are there
Why do we run?
Because the road is there.
Why do we begin a journey?
Because the destination is there.
Why do we sing?
Because freedom is there.
Why do we burn?
Because life is there.
Why do we sing?
Because freedom is there.
Why do we burn?
Because life is there.
Now or ever. Rock n’ roll, youth.

Another one of my favorite Super boys promos by director Peng Youlun and writer Wu Mengzhi.

Super Boys preserve youth and passion in opening MV

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Do you recollect when you begun to grow old?

Not only is the message beautiful and filming  impeccable  for the latest opening for the  2013 Super Boys , but the entrance itself  blends with the opening clip.    eeMedia’s N13 visual workshop has made great use of on-stage black and white this Super Boys before with Poker Face, and uses it again this time to connect the opening clip and the entrance, but now to show the contrast  between the bright red passion of the boys versus the gray world.   Watch it below and translations below the cut.

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