For a movie that’s created in a month, Where are we going? Dad the movie has really impressed with its advertising. Headed by eeMedia’s publicity director Wu Mengzhi (the lyricist for the theme) and N13 Visual Studios, the film has released a string of great posters and trailers. The character posters switch the kids and their dads, while the trailers include actual trailers (below), extras, baby pink character trailers, and meticulously created concept trailers with forest and road trip themes. They even got all the moms to sing a theme song with their kids!
Advanced screenings have generally said it’s hilarious and cute and usual, although some derided the film’s moneymaking tactics. What do you think? Will it be a hit or a flop?