At a time when most are using the default, eeMedia’s N13 Visual Studio dares to experiment with typography, and writes many of their own fonts.
Despite all their successes, Hunan TV once lacked the visuals to back them up, resulting in lackluster MV’s and stages for great talents. The entrance of the N13 Visual Studio, headed by the talented Peng Youlun, has made eeMedia at the frontiers of staging effects and MV qualities in China.
Among Peng Youlun’s more colorful MV’s, such as Su Miaoling’s Time Portrait below , she tend to use a lot of filters(?) to blur the colors a bit. Similar techniques are used in Zhang Jie’s First Lady.
Not only is the message beautiful and filming impeccable for the latest opening for the 2013 Super Boys , but the entrance itself blends with the opening clip. eeMedia’s N13 visual workshop has made great use of on-stage black and white this Super Boys before with Poker Face, and uses it again this time to connect the opening clip and the entrance, but now to show the contrast between the bright red passion of the boys versus the gray world. Watch it below and translations below the cut.