Make-up brands bank on Chinese-style and celeb collaborations for this Double 11

Madame White Snake actress Ju Jingyi promotes a gift box consisting of make-up inspired by scenes of the West Lake.

As the world’s biggest online shopping event comes around this year, local make-up brands are getting more innovative with their attempts to capture the market. 

A look at some cool make-up collaborations between traditional Chinese culture and the entertainment world, including with  Dilraba X Dunhuang Museum,  Ju Jingyi X West Lake,  Grandmaster of Demonic Cultivation.  National Chinese Geographic, and of course The Forbidden Palace.

Dilraba promotes a make-up collab with the Dunhuang Museum:

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