“Dad” goes creative with posters


Unsatisfied with the cute but conventional posters above, the kids take their dads matters into their own hands.

For a movie that’s created in a  month, Where are we going? Dad the movie has really impressed with its advertising. Headed by eeMedia’s publicity director Wu Mengzhi (the lyricist for the theme) and N13 Visual Studios, the film has released a string of great posters and trailers. The character posters switch the kids and their dads, while the trailers include actual trailers (below), extras,  baby pink character trailers, and meticulously created concept trailers with forest and road trip themes.  They even got all the moms to sing a theme song with their kids!

 Advanced screenings have generally said it’s hilarious and cute and usual, although some derided the film’s moneymaking tactics. What do you think? Will it be a hit or a flop?

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Weibo Wednesday: Happy New Year!

Welcome to 2014! Before we get started with the New Year, let’s take a look back at the final week of 2013 on Weibo…

夢想家林志穎: Kimi昨天睡前还担心家里没烟囱,圣诞老公公要怎么把礼物送进来,今天一大早就起床跑到客厅,为了早点能看圣诞礼物到底送来了没,看到他刚睡醒兴奋又灿烂的笑容,满足的拆著礼物,爸比知道不管工作再辛苦再忙碌只要能看到你快乐幸福的笑容,一切都是值得的。

Did you get what you wanted for Christmas? Jimmy Lin‘s son, Kimi Lin, definitely seems to have been excited for presents! Is that an Iron Man Mickey Mouse behind him?

Before going to bed yesterday, Kimi was worried that our house didn’t have a chimney and how could Santa Claus send the presents inside. Early this morning, he got out of bed and ran to the living room in order to see earlier if the Christmas presents had arrived or not. After seeing his just-woke-up, excited, and splendid smile, and him contently tearing apart presents, Daddy knows that no matter how tough or busy work can be, it will all be worth it if I can see your happy and joyful smile.

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“Where are we going? Dad” movie coming soon

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We have witnessed the growth of the kids as well as the parents in Season 1.

The first season of “Where are we going? Dad” will end on 27 December. The five fathers and their kids have left a deep impression on viewers because of their interesting and cute interactions when they carried out their missions. The movie version will give them a mission called the “Ultimate Challenge” where the five father-kid pair will head towards Guangzhou Changlong Safari Park to play with white tiger cubs, koalas, monkeys, and interact with other animals to test their limits. The director, Teng Huatao who filmed Love is Not Blind will join in this movie.

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“Where are we going? Dad” comes to an end

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Saving the world with costumes they wore on Happy Camp,  by SilentS

Hunan’s ” Where are we going? Dad 爸爸去哪儿” is approaching to an end. It has been a great success, receiving great reception in China. Many fathers, including China’s famous footballer Zheng Zhi, have volunteered to participate in Season 2.

Meanwhile, check out these cute pictures drawn by a fan, Shi Shi.

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Where are we going? To the desert!

Tiantian screensaver

Tiantian the model, providing yours truly with a new screensaver every trip.

Stills of mostly Kimi, Zhang Tiantian, and Zhang Liang from the desert trip of Where are we going? Dad.    The group went desert camping, camel-riding,  fishing, goat  herding, cow milking, and helped to build grass grids to prevent desertification in Shapotou.

Image and video hosting by TinyPic

Kimi shows you how to be #Likeaboss

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Weibo Wednesday: December 4, 2013

陈晓: 我已经沦陷,小小龙女问我,你演谁啊,其实我演谁都不重要,我是来求合照的,Mua!

Chen Xiao fans, you officially have the right to be jealous. Here he is with child actress Zhang Zimu, who’s playing the little-girl version of Xiaolongnü in The Condor Heroes (神雕侠侣)… yet another of Yu Zheng’s added flashback plots. But she’s cute so I guess it’s okay. Plus Chen Xiao is already smitten with her.

I’ve already fallen into enemy hands. Little Xiaolongnü asked me, ‘Who are you playing?’ Actually it doesn’t matter who I’m playing, I’m here to ask to take a picture with her. Mua!

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