News spread fast last week that Long Danni, CEO of eeMedia would be leaving the company for Shanda entertainment. This gave us all a series of heart attacks, because eeMedia was chaotic until she was hired last year and took over, and in the past year she’s accomplished so much by overseeing eeMedia’s first drama production, Meteor Shower, making Supergirls a nationwide hit, organizing the music department, etc. We couldn’t believe that a woman with such a strong vision would just leave the foundation she had worked hard to create.
And she didn’t. Well, not technically. Instead the real story behind the news points to an alliance that will only stretch the boundaries of eeMedia and Hunan TV further, not topple the company.
Shanda Interactive (Shanda) and Hunan Broadcasting Systems (Hunan) held a press conference today announcing the formation of a new entertainment company. The new company, Shengshi (Glorious Times) Film and TV, with an initial investment of 600million yuan, will be a Shanda-Hunan joint venture focused on film and drama productions as well as artist management.