Make-up brands bank on Chinese-style and celeb collaborations for this Double 11

Madame White Snake actress Ju Jingyi promotes a gift box consisting of make-up inspired by scenes of the West Lake.

As the world’s biggest online shopping event comes around this year, local make-up brands are getting more innovative with their attempts to capture the market. 

A look at some cool make-up collaborations between traditional Chinese culture and the entertainment world, including with  Dilraba X Dunhuang Museum,  Ju Jingyi X West Lake,  Grandmaster of Demonic Cultivation.  National Chinese Geographic, and of course The Forbidden Palace.

Dilraba promotes a make-up collab with the Dunhuang Museum:

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Grandmaster of Demonic Cultivation / Mo Dao Zu Shi is now available with English subtitles on YouTube

Based on the same manhua as The Untamed, Season 1 of Grandmaster of Demonic Cultivation / Mo Dao Zu Shi 魔道祖师, is now available with English subtitles from Tencent on YouTube here. The popular series has an 8.9/10 rating with 78k votes on review site Douban.

Season 1 trailer

As the grandmaster who founded the Demonic Sect, Wei Wuxian roamed the world in his wanton ways, hated by millions for the chaos he created. In the end, he was backstabbed by his dearest Shidi (meaning “junior fellow brother”) and killed by powerful clans that combined to overpower him. He incarnates into the body of a lunatic who was abandoned by his clan and is later, unwillingly, taken away by a famous cultivator among the clans—Lan Wangji, his former classmate.
The time changes to 13 years in the past. Wei Wuxian is introduced as an innocent, talented young master. This marks the start of a thrilling yet hilarious journey of attacking monsters, solving mysteries, and raising children. From the mutual flirtation along the way, Wei Wuxian slowly realizes that Lan Wangji, a seemingly haughty and indifferent poker-face, holds more feelings for Wei Wuxian than he is letting on.
But they will soon face tragedy and war. They will be forced to make choices with disastrous consequences, and Wei Wuxian starts experimenting with the forbidden, dangerous Demonic cultivation path.

Synopsis from wikipedia

Grandmaster of Demonic Cultivation adaptation The Untamed airs today

This drama aired so suddenly they don’t even have new posters.

Bromance xianxia drama The Untamed 陈情令, a very loose adaption of Moxiang Tongxiu’s BL novel Grandmaster of Demonic Cultivation 魔道祖师, has finally aired today. The series stars Xiao Zhan and Wang Yibo as the two leads, with Meng Ziyi playing the third wheel. The series is available on Tencent here, with two new episodes every Thursday and Friday.
I would do a promos round-up but the series aired so suddenly that there are no new promotional materials other than the posters, stills, and promotional shoot previous posted.

Opening theme:

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