Poster for Love, Actually...I mean, Fit Lover
Okay, so I said I would probably never post on Fit Lover again, but when have I ever said anything like that which turned out to be true?
My gut instinct was right. Women ARE more powerful in China, at least when it comes to deciding what to see. Fit Lover (Call for Love 2) has taken in 25 million yuan (3.6 million USD) for its first weekend, greater than the sum total of Desires of the Heart, The Underdog Knight and Beast Stalker/Witness. Three million may not sound like much, but consider this: it’s a little over a third of Red Cliff’s record making first weekend splash in Japan, the holy grail of Asian markets. In this war between a complete chick flick, a quirky romantic comedy, a quirky action film, and a run-of-the-mill action film, the chick flick won hands-down.
