Tag Archives: commercial

Make-up brands bank on Chinese-style and celeb collaborations for this Double 11

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Madame White Snake actress Ju Jingyi promotes a gift box consisting of make-up inspired by scenes of the West Lake.

As the world’s biggest online shopping event comes around this year, local make-up brands are getting more innovative with their attempts to capture the market. 

A look at some cool make-up collaborations between traditional Chinese culture and the entertainment world, including with  Dilraba X Dunhuang Museum,  Ju Jingyi X West Lake,  Grandmaster of Demonic Cultivation.  National Chinese Geographic, and of course The Forbidden Palace.

Dilraba promotes a make-up collab with the Dunhuang Museum:

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KFC, Xu Jiao want you to eat fried chicken in hanfu

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KFC added bamboo shoots to their chicken sandwich just in case they weren’t Chinese enough.

After normalizing hanfu’s as everyday outfits in her latest drama Beyond the Lightyears and as appropriate red carpet wear,  actress and hanfu advocate Xu Jiao is here to remind  you that hanfu is also fast-food appropriate.  The actress is a part of KFC’s latest campaign to appeal to Chinese fans with Chinese culture rather than foreign superiority, a rather new ad choice in China. KFC also partnered with the National Museum to bring elements of artifacts from the museum to their stores, including renovating over thirty locations around China to either celebrate hanfu or artifacts.

When someone commented on Weibo that hanfu 汉服 and hamburgers 汉堡包 don’t look right together, Xu Jiao responded : “They both belong to the han 汉 family, so why not? ”

The interior of a newly renovated KFC that looks nothing like Kentucky.

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Fan Bingbing commercials round-up

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As if most people could look anything close to this with these sunglasses.

Here’s your daily dose of gorgeous – a round-up of Fan Bingbing semi-recent ads, Watch her in old Hollywood glam across Route 66 below,   stride across the plains on a horse , dance in Aloe,  or relax  in her and Li Chen’s new villa.    Don’t forget to  finish up with my favorite Fan Bingbing ad of all times, Fan Bingbing versus the droids.

 

JJ Lin Releases ‘Lamando’ MV. . .Or Is It A Car Commercial?

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JJ Lin just released the MV for ‘Lamando’, a song he wrote for Volkswagen to endorse their newest car.That’s pretty nifty seeing as regular celebrities just do photoshoots- JJ Lin goes ahead and composes an upbeat dance track.

The MV (or should I say car commercial) has quite a lot of stuff going on in it. With a sort of futuristic theme, it involves flashing lights, floating cubes, and a DJ who everyone thinks looks like Pewdiepie from YouTube. JJ shows off his pretty cool dance moves in the first few seconds of the song, but then transforms into a race car driver and proceeds to run into stuff. A zoom-away shot shows us that he’s actually playing a video game, and then when things couldn’t get more confusing, the plot changes to become a love story with a woman’s image flashing through the game console. JJ then bellows “Lamaaaaaandoooo” multiple times, which would make sense if this was a love song, but then we remember that he wrote this song for a car.

Take a look!