Christmas has Santa. Easter has the Easter Bunny. And now one comics studio wants you to create a mascot for Chinese New Year. Tianjin Creator World Comics, most well known for its Romance of the Three Kingdoms graphic novel series, launched the “Spring Wawa International Comic Character Creative Design Competition” in South Korea earlier this month. The prolixly titled contest is seeking design submissions from around the globe for an iconic mascot to accompany the Chinese New Year season.
The “Spring Wawa” name derives from “Spring Festival 春节,” the common name for the Lunar New Year in China, and “Wawa 娃娃,” meaning doll or baby. Contest organisers hope this mascot will help promote the festive season and, a bit like Santa, encourage shoppers to spend more.
In a quirky twist, one of the competition judges is Peter Vesterbacka, the creator of Angry Birds. The competition is also being held in cooperation with Rovio Entertainment, the game’s developer. What are the chances we’ll be seeing some Spring Wawa/Angry Birds crossovers next year?
If you need a little motivation to get your creative juices flowing, the total prize pool for this competition is RMB690,000 (more than US$110,000). The first prize winner will receive RMB300,000. Ten silver prize winners will receive RMB10,000 each, and 20 bronze prize winners will receive RMB5,000 each. Additionally, 30 “excellence in creative design” winners will each receive RMB3,000, while the best organisation prize offers RMB10,000 to ten winners.
Winners will also receive trophies and certificates (though, let’s be honest, we’re a lot more interested in the money at this point).
More information on the competition is available on the official website. The English there can be a little bit wonky, so here’s a rundown of the stuff you need to know if you’re thinking about entering. (more…)