The year of the horse begun auspiciously for Chinese cinema as two new films helped it make the biggest box office day in Chinese history with 220 million RMB.
Where are we going? Dad hit 92 million RMB, breaking the record for highest box office day for a domestic 2D film made by Personal Tailor 私人订制 in no earlier than last month with 80 million, while The Monkey King broke the record for highest box office day for a domestic 3D film with 100 million RMB. Dad also had the most single day audience, and that’s considering kids under 1.2 m watch for free. It also broke Tiny Times (also an eeMedia – Enlight film)’ record for most preordered web tickets. (more…)