After normalizing hanfu’s as everyday outfits in her latest drama Beyond the Lightyears and as appropriate red carpet wear, actress and hanfu advocate Xu Jiao is here to remind you that hanfu is also fast-food appropriate. The actress is a part of KFC’s latest campaign to appeal to Chinese fans with Chinese culture rather than foreign superiority, a rather new ad choice in China. KFC also partnered with the National Museum to bring elements of artifacts from the museum to their stores, including renovating over thirty locations around China to either celebrate hanfu or artifacts.
When someone commented on Weibo that hanfu 汉服 and hamburgers 汉堡包 don’t look right together, Xu Jiao responded : “They both belong to the han 汉 family, so why not? ”
I’ll totally go to the National Museum and get myself a KFC bamboo garnished hamburger.
I’ll be honest. I like priceless art, I like fried chicken, but the juxtaposition seems very, very odd.
I dig it. (Also, that burger looks so good omg…)