Despite all their successes, Hunan TV once lacked the visuals to back them up, resulting in lackluster MV’s and stages for great talents. The entrance of the N13 Visual Studio, headed by the talented Peng Youlun, has made eeMedia at the frontiers of staging effects and MV qualities in China.
Among Peng Youlun’s more colorful MV’s, such as Su Miaoling’s Time Portrait below , she tend to use a lot of filters(?) to blur the colors a bit. Similar techniques are used in Zhang Jie’s First Lady.
They even experiment with typography for live captions at a time most MV makers are still using generic fonts.
Watch their 3D effects for the live streaming of Faye Wong’s “Blessing” song for the Hunan TV 2012 New Year Concert:
It’s seriously an issue when screencaps of N13’s close-ups are much better than most photoshoots these artists ever get. Despite much simpler outfits, compare how much better the 2009 Super Girls look in N13’s MV here with how they look in the Xu Jinglei-directed MV.
Peng Youlun has a pretty signature style among Chinese MV directors. Her MV’s are very minimalist and contemporary. Many of her MV’s almost exclusively use white (Zeng Yike’s Women’s Secret or 2011 Super Girls’ Baby Sister or ), grayscale, or only one other non-neutral color, such as this year’s Super Boy 5to3 red intro or Li Xiaoyun’s blue Maybe MV. Even her brightest MV, RTA’s Funny Honey, uses all pastels.
Also, her MV’s and Wu Mengzhi’s writing makes for promos that are better than a lot of movies made nowadays. Watch some of my favorites Stay Young a bit more, I am me, Sunshine-filled days, Brothers, go, I’ve always remembered and Why Do We Sing.
Now if only her MV’s had as much story to them as Wu Mengzhi’s words…