The Voice of China’s Jikejunyi released another pretty MV, A (new) song of the heart, although there’s still no news of an album. Apparently she signed under Tian Hao Entertainment (HIT-5, S.P.Y., Kym Jin Sha, Hou Xian), which means we should expect a duet when the album does come out.
Watch the MV below from fountainpark723@YouTube
When I saw this MV, my gut reaction was that it’s exotifying her. But on the other hand, if it’s the way that she wants to be presented. We often find it problematic when people sell themselves with their culture. Yet in Asia and elsewhere, many minorities try to use themselves to sell their culture in Asia. For example, I always feel kind of uneasy when people dress up as another ethnicity, but when that action is often prompted by people of that ethnicity who are trying to publicize their culture, how can you draw the line? Anyways, I don’t really have conclusive answers and I’m curious about your thoughts.