Even though there have been many trailers already for The New Dream of the Red Chamber, the previous ones tried to only convey an moody ambiance. This new trailer actually had dialogue, and shows off the beautiful camerawork and sets. The total costs of production for the 50-episode series reached 118 million yuan (for comparison, even the elaborate sets of The Message cost around 50 million yuan), but the producer, sounding much more confident than in previous reports, said that the costs should be definitely recoverable.
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Part of the reason for the confidence is the buzz around the series, despite the early criticism over the hairstyle. The cast has already been in three photoshoots already, in L’Officiel and iLook magazine, and most recently for the Christmas season, in Instyle. More pictures of the young three leads in Instyle China here.
The project is the culmination of the efforts of one of China’s most famous directors, the only(?) female director of China’s fifth generation, Li Shaohong. Known for her focus on the relationship between women and society, she works back and forth between television and film. For this series, she said she wanted to make a “Hong Long Meng” to last for the ages and once this begins airing on Chinese New Years, we’ll know if she succeeded.