This year the Golden Rooster awards, China’s main film awards, is being hosted in Nanchang, the capital of Jiangxi province. The host city is always unfixed, which is actually very clever, because it helps boosts tourism around China, while inducing the cities themselves to help fund it.
Nanchang is also the home of best supporting actor nominee Deng Chao, one of my favorite actors, and he was appointed “ambassador” to the awards, which apparently involves singing the award’s theme song. The MV features the old way of watching movies, decades ago, along with scenes in modern Nanchang.
Deng Chao – Zhan Fang (to blossom)
More about the Golden Rooster Awards, the nominations, and a vid of Deng Chao singing it live below. <3
What’s different about these film awards is that, since 2005, they are held every two years, and the films from the past two years are eligible. The winners are picked by people in the film industry. (In contrast, the Hundred Flowers Awards Festival, which alternates with the Golden Rooster, also held every two years, is picked by popular vote from viewers). Which to be honest, is weird and seems like it’ll have to be changed back once production of Chinese films pick up the pace in the next few years.
This year however, the nominations look pretty thin, because for 2008 and most of 2009, film productivity was very low due to all the attention being on the Olympics. Indeed, the Golden Horse awards, which I think has a much better selection of nominated movies, seems to be focused on the more recently released films, and have some that aren’t even out yet. But one bright spot in its favor is that the Golden Rooster does have a best actress nomination for Zhou Xun for The Equation of Life and Death, which is a much needed one. Her acting was fantastic there, and it seems almost a crime that Zhou Xun has not gotten a Golden Rooster yet.
Deng Chao sang the song at the ceremony….and messed up his first try. But then he did it again. :D He was so proud to be representing his hometown at the awards. If you’re a huge Deng Chao fan like I am, then you can watch it all in another angle filmed by Sina rather than Sohu, here. I tried uploading but it failed like the Han Hong vids. Anyone have the same problem with SINA?
One more picture of Deng Chao from the MV, because I love him, and to be honest, if it wasn’t for him, I wouldn’t really even have taken the time to post this. In case anyone asks, I have no idea who the movie-projector girl in the MV is…all I know is she’s not Sun Li, and she’s certainly not me. :P