Cannes isn’t just the oldest, most venerated film festival in the world; it’s also a prime opportunity for film companies everywhere to hawk their upcoming productions and look for potential buyers. Those lucky enough to be part of a film chosen for selection will be certainly be pulling-double duty and promoting them to distributors as well as jurors. Others like Zhao Wei and Chen Kun came especially to Cannes to promote for an unfinished movie, in their case Mulan, for which a sneak peak and teaser poster was revealed. Other Chinese films giving first looks included Little Big Soldier (the Jackie-Chan Leehom Collab), Sophie’s Revenge, Confucius, and Falling in Love With You in Seven Days. However, I have to wonder if trying to scramble to get something together in time for Cannes is that wise of a tactic- if I had any interest in these movies before, these posters may have killed it.
Sneak Peak (Xu Jiao (CJ7 girl) is everywhere now!
Actually, the teaser poster here makes the film look much cooler than the previous pictures of the set did, but I just can’t get excited for this film because of the director. I’ve liked some Jingle Ma films, but this is the same guy who directed Butterfly Lovers, perhaps the second most famous story of cross-dressing in Chinese history, and that movie does not give me much faith in how this will turn out. Zhao Wei says she wants to portray a feminine Mulan, a girl who didn’t want to dress up as a guy, but had no choice.
The poster below is pretty dull, but it does its job, which is putting two well known names together. *sigh* I really wish Pu Cunxin, a great stage actor and philanthropist had taken on the role instead like it was rumored at first, but that would cut down the movie’s foreign marketability by 98% (or something like that) and the poster below would simply read “Confucius”.
This kind of lame Engrish-poster (Falling Love With You in Seven Days) was rather uninspiring. Li Xiaolu’s previous romance films (About Love, Desires of the Heart) had all been well made, and Mike He could certainly do with a worse partner for his breakout into film. Hopefully this doesn’t become the stinker in Lu Lu’s resume.
The Message (Feng Sheng) also had their own setup at Cannes which was infinitely better than the one above, but since I posted already on the film, I won’t do so again here. I’ll be talking about the films actually in competition at Cannes in a later post however, unless I get bogged down first.