JJ Lin’s accompaniment, Andy Lau’s dance teacher, Madonna’s designer, and…Chris Lee?
Why not? On March 21, 2009, Chris Lee dance battled with JJ Lin, wore costumes by Tuleh’s Bryan Bradley and smiled at the sea of yellow.
How does she and her team do it? This started out as a companion piece to EE Media’s weaknesses (the He Jie article), but it’s also a celebration of Li Yuchun’s own strengths, which in fact, are EE Media’s own forte.
EE Media’s two biggest advantages are its artists and Hunan TV. Hunan TV is just plain amazing. It’s the most innovative TV station in China, hands down, which you can see from their creativity in finding a way to get around SARFT. EE Media, being a seed company of Hunan TV, then obviously gets the exposure that other new artists would die for. Hunan TV is full of innovation and boldness, something I feel like Long Danni, the new EE Media CEO, has brought with her. For example, signing Guo Jingming or turning EE Media into an idol company. EE Media artists, having come mostly from Super Girls and Boys, both have talent and fame, two things indispensable for success (on second thought, talent may be substituted by packaging in some cases). For example, did you know that Li Yuchun personally directed this and all of her Why Me performances as well as most of her MV’s? And though she has the weakest voice of the top five, she sings on-key and live, two things unfortunately many singers don’t do anymore.
singing her classic “My heart only has you and not him”
Dance battle with JJ Lin
But more importantly, Li Yuchun helped herself. Li Yuchun may not be the best singer, but she’s the perfect idol. She’s confident, caring, dedicated and never with a complaint nor a frown. She won’t do something that she dislikes, and doesn’t care about what others say. Her fanclub is the same. You’ll almost never hear a Yumi disparage other artists, nor do they care about people criticizing Li Yuchun. They are so dedicated to her and to presenting her well that it’s quite phenomenal. Perhaps the maturity is due to the fact that her fanclub is one of the most diverse in age. Instead of a crowd of frivolous teenage girls fangirling her, her fans would include the 30-year-old couple with a 3-year-old daughter, the 20-something lawyer who gave up her work to teach in Xinjiang, and the 60-year-old grandmother who heads up one of the three Yumi Health Stations.
For a class of kids in Xinjiang, the first Chinese song they learned is the theme song of the Yumi Love Foundation -“Same as you”
Li Yuchun is hard to define, as is EE Media. Ultimately, it’s both the artists themselves and the employees that decide the fate of both. Until then, enjoy the smurfs, a la Li Yuchun: