With the onset of Top Combine, BOBO’s future looked seriously shaky as it began losing ground to Top Combine, who’s Hunan platform and own merits helped them to rise rapidly. Fortunately, as cfensi said earlier here, “Huayi has been slowly developing BOBO’s career in a much admirable fashion.”
Beginning with an endorsement for Pepsi’s Mirinda, a stamp of approval in itself, BOBO’s 2009 includes two movies, one similar to High School Musical and the other a “secret.” A new album (rumored to be with Avex), is also scheduled for June release. My analysis rant about BOBO’s future below the line.
English subbed BOBO by Swingsily. This is a plug-in for a new BOBO youtube channel co-owned by at least five people that’ll be providing you with BOBO in HQ and sometimes with English subs, like in the above video.
One of the biggest problems with competition singers have been that after they are shot to fame, their companies launch a series of money-making schemes, and then the artists burn out. BOBO, fortunately, have not fell into that all-too-common category. The two went through a series of speed-training in Singapore, Japan and Korea in preparation for their first album. After that, they continued to have training in dancing, acting and singing while still promoting.
They also have a great support group. With Huayi, one of the biggest movie and drama makers in China, they’ll have a quality staff making their movies and dramas. The two that they have already worked on have also been filled with experienced actors, directors and scriptwriters that are great to learn from.
Even their advertising has been more high-end than most. OPPO sponsors Happy Camp, which means that whether Hunan TV wants to or not, BOBO appears during every episode of Happy Camp, the most popular entertainment show in China. Pepsi and Coca-cola have been the height of advertising in Greater China since forever. BOBO will be the first mainland entertainment celebrity to endorse either product after Faye Wong, Huang Xiaoming and He Jie.
Mirinda is a brand of soft drink available in fruit varieties… Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola’s Fanta and Cadbury-Schweppes’s Orange Crush brand.
Avex, too, would be a great music company. It definitely has the funds and the training, not to mention that it generally makes superior MV’s than Huayi Music. This also means that BOBO’s MV’s might get some Taiwan love like He Jie’s did. However, Avex is also known for abandoning artists under its music label quickly, as was the case with An Youqi and He Jie. Being with them is probably a risk compared to the guaranteed safety of Huayi Music.