High School Musical still sings for BOBO; Lu Yi joins the brotherhood

Huayi's Jane Zhang and BOBO at the recent Baidu Awards, where they took away a combined number of five awards

Huayi's Jane Zhang and BOBO at the recent Baidu Awards, where the three took away five awards

Once upon upon a June night, news first surfaced about a High School Musical starring BOBO. After months of inactivity, when almost everyone forgot about the movie, today, in an interview during Huayi’s 2009 Plans Press Conference, BOBO mentioned the movie again.

BOBO’s “Always Ready” to climb the ladder of success

Also during the press conference, it was revealed that Huayi Brothers brought management company Long-D, which means that former Long-D stars like Lu Yi, Tian Liang, Jessey Meng and Annie Yi will now belong to Huayi.  It also announced its partnership with the Italian sportswear company Kappa.

The June news stated that Huayi Brothers and the Shanghai Media Group (which owns Shanghai/Dragon TV and My Hero) had brought the rights of Disney’s High School Musical. However, BOBO’s Jing Boran said that the movie will be made specifically for the two of them. They will also film a romance movie in March. I can’t figure out from the interview whether the romance movie is the Musical. You can watch it here and decide for yourself.  Either way, this will be the second musical from competition stars, the first being Le Huo Nan Hai, which should be airing in April…except its two leads are shut off in Meteor Shower filming for three months, so I wouldn’t bet on it (no pun intended) airing before May.

Lu Yi and wife Bao Lei - preview for an upcoming post on new parents

Lu Yi and wife Bao Lei - preview for an upcoming post on new parents

H.Y. Brothers was founded by two brothers (whose initials are not HY but WZJ&WZL), in 1994. From a small media agency, it has grown into a mainland movie powerhouse with movies like “Kungfu Hustle,” “A Chinese Tall Story,” “Kekexili,” “The Assembly,”  “The Forbidden Kingdom” and “If you’re the one”  and actors like Zhou Xun, Huang Xiaoming, Li Bingbing, Ady An Yixuan and now Lu Yi. Huayi is also the home to Zhang Jizhong, who has produced all but one of the six Jin Yong dramas released since 2000 and one in production (Heaven Sword and Dragon Saber).  It also began to gain a footing in the music industry by signing both established artists like Alec Su and Yu Quan and rising stars Jane Zhang, Laure Shang and BOBO.

Jane Zhang opens the press conference with Painted Heart, symbolizing both H.Y. Brother’s strong movie sector and its growing music sector.

Without a doubt, H.Y. Brothers is the most powerful entertainment company based in mainland. Whereas EE Media is full of vibrance, H.Y. Brothers stands for quality (they also have very Chinese but very pretty movie logos, as seen here and here). Huayi’s weakest spot is probably its lack of a TV platform like Hunan TV for EE Media. Its drama department also excels mostly in period dramas like “Return of the Condor Heroes” and “Soldier Sortie.” Yet with increasing amounts of young idols like BOBO, H.Y. Brothers will have to expand somehow to appeal to a younger audience. BOBO’s High School Musical may be one of its steps along the way.

source: Sina

19 thoughts on “High School Musical still sings for BOBO; Lu Yi joins the brotherhood

  1. The 2005 Super Girls really started almost everything pop idol in mainland. They were the first people to have named fanclubs, and really, the first prominent fanclubs of mainland artists. They really brought cpop back to mainland. Unfortunately, all things good are accompanied by less pleasant things. Namely, the “zongzi,” coined by a joke told by Li Yuchun. “zongzi” basically describes people posing as others to blacken the names of artists that they don’t like.

    But ]it’s not just China but Asia in general. From what I know, the Korean netizens are just as vitriolic. After all, they started the whole anti movement. Since kpop have survived despite of that, hopefully, so will mainland entertainment.

  2. oohh ..boy, so it’s too late then! But I still hope that they can learn about civility even on the internet. Can you tell me when this negative internet trend started in China? Don’t they realize that they shoot themselves in the foot by doing this?

  3. I’m just praying that they won’t come in mass to bash them… I mean, if you look at He Jie or Li Yuchun’s videos, most bashers are from China…China’s internet community is generally negative, as you can tell by the multiple translated articles of “Chinese netizens call new F4 frightening ugly.” =_=

    In contrast, I’ve seen maybe two youtube users who have bashed others for not liking Chinese artists.

  4. I’m with you Idarklight. I don’t think Jackie Chan or Jet Lee can be successful in Hollywood without their kungfu, a skill that most Hollywood actors don’t offer.
    The scary part about the ‘wave’ is when the fans start bashing other countries product’s and that can create resentment and anti fans ( The whole ‘wave’ phenomenon doesn’t translate quality, cause it’s created by emotional fans that are usually really young ).
    So, learning from China’s neighbor mistake, hopefully chinese fans can be wiser and not leaving nasty comments in sites like Youtube etc, defending an idol is understandable but the fans can use good words, bashing back at haters won’t make chinese fans look good IMO.

  5. @Kale I agree with you a hundred percent. Quality and self-identity is more important than popularity. I would rather have China produce one Jay Chou than 100 Fahrenheit’s. Promotion is important and definitely lacking, but it’s more important to produce good products that are uniquely Chinese, not just duplicates of some other culture’s success…because no one will ever be successful at being someone else.

  6. I think introducing more people to chinese entertainment esp. to younger audiences is great, but don’t you think having so called ‘wave’ can back fire?
    I mean, if China is making quality products in dramas, music and films I think people from everywhere will enjoy it no matter what and the products will be searched and that can create fans without trying too hard, unlike what China’s neighbor does ( guess you know which one).
    What China ent. need is quality, more promo and marketing with more fansub for non chinese speaker..they need to be more organized when they promote abroad while respecting other cultures and not repeating one of China’s neighbor strategy by self-proclaiming as superior culture ( again, I believe you know which one).

  7. haha. i didnt know you also visit this site… whats up… i havnt logged on to my account for a while b/c im busy and if i sign on ill have to bash these china bashers. lol. btw thanks for thw songs.

  8. btw check out both vids on my youtube account. CHINA part 1/1 and CHINA part 2/2. i have chinese music industry included in first vid and second vid i have chinese actors etc. music in my vid are from jun jun, hit-5, seventeen, top combine, jolin tsai, s.h.e, SJ-M, etc.

  9. I didn’t think it was that bad. It deserved neither all that fandom nor all the anti’s.

    I’m just worried because generally, especially designed movies turns out to be less than good, like SHE’s Star drama or SJ’s movie…now that was bad…it didn’t even have a real plot.

  10. The American ones are bad, just random people Disney wanted to make into stars, really, and too commercial for something American. (Chinese entertainment is more commercial, so I have different standards for that.) My little brother watched the movies, though. Maybe he’d like the Chinese version. With actual singers, though, this should hopefully be better.

  11. dramas like soldier sortie are great quality production, i hope HY can do the same for idol dramas (HSM)

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