Long Kuan is another one of those female singer songwriters who has been making the world more beautiful with her voice and her music, and in this case more literally. After three years of absence from the music scene she is releasing an single promoting environmental protection, called “Queen of Lohas”. LOHAS (Lifestyle Of Health And Sustainability) is a demographic that refers to the market of those who support sustainable living, “green” ecological initiatives, a growing demographic in China.
Since the breakup of the duo “Long Kuan Jiu Duan” (names of the two members put together) three years ago, Long Kuan signed with Mai Tian Music (an indie music label under Hua Yi Entertainment) last year and has been planning a high-profile comeback. This comes now in the form of her new song “Lohas Queen” which recently topped the charts for mainland singers, according to prominent Chinese music program, “Yin Yue Feng Yun Bang”, beating out the likes of Pu Bajia, Xue Zhiqian, and others with huge fanbases showing that Chinese indie is indeed being more and more prominent in Chinese mainstream.
Indeed, Long Kuan has an endorsement deal with LOHAS magazine, whose annual special issue will come with her single “Lohas Queen”, and promote the idea that everyone is a “Lohas Queen”. For this concept Chinese women have been photographing themselves doing ordinary daily things like bike riding, baking, and watering plants showing that even in the little details one can be the Queen of Lohas, and that such a lifestyle is not a burden; it simply means living a healthy and happy lifestyle. It seems like quite the perfect combination of a meshing of commercialism, music and strong ideals for the vegetarian singer, who supports environmentally-friendly actions.
Long Kuan says, “I hope everyone can listen to this music, and help me, and help the earth. Help those all those children to still have the opportunity to realize their dreams. Help all those cute and animals. Help yourself, and those you love in this time of global warming, in a time of crisis. Thank you.”
Soon she will take part in the huge concert in the “Birds Nest” Olympic stadium organized by Chinese music producing giant, Zhang Yadong, for which she’s already started rehearsals. Quite the honor, although nothing unbefitting a Queen.
Bonus MV of the now defunt Long Kuan Jiu Duan:
Also thanks to pho50 @ My Supercloud for the heads up on what the cover of the magazine looks like, with Xu Jinglei.
And you can listen to another
new song from her wild days in London, “One Chinky Chick” here. Don’t ask me what kind of message to mankind that’s supposed to be.